If You're Struggling To Explain Your Program, Here's Why

Jul 06, 2021
Brian Ellwood
If You're Struggling To Explain Your Program, Here's Why
12:36
 

Are you still struggling to clearly define what you do for people? This is really common and nothing to be ashamed of.

At the same time, until you fix it, you'll get nowhere as a coach.

In this video I go over the 4 elements of a successful outcome that you can talk about and sell with ease.

 

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Are you a coach who has struggled with any of the following?

-clearly defining who your ideal client is
-clearly defining the specific outcome you create for them
-ensuring you have 100% confidence you can deliver the outcome
-packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

I've got just 8 spots in a brand new...

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Have You "Niched Down" Enough?

Jun 28, 2021
Brian Ellwood
Have You "Niched Down" Enough?
33:21
 

Today's episode is a training video from a group coaching program I taught last year on picking your niche.

In it, we go over how to choose your ideal avatar AND define your "market sweet spot".

I must give credit to Ryan Levesque and his great book "Choose" for teaching me the methods that I share in this training on finding your sweet spot.

Like Ryan says in the book, choosing who you serve is the #1 most important decision you'll make in your education business.

The next most important decision is choosing WHAT you will do to help that person.

Enjoy this training where we deep dive on finding out the answers to those two critical questions - so you can start creating crisp content and promotions, know where to go find your avatar, and all the other important stuff that comes from getting clear on who you serve and what you do for them.

 

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Are you a coach who has struggled with any of the...

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Why Those "Make 10K/Month" Programs Are Often A Waste Of Money

Jun 21, 2021
Brian Ellwood
Why Those "Make 10K/Month" Programs Are Often A Waste Of Money
16:11
 

Have you ever joined (or thought about joining) one of those programs that tells you they'll "help you make 10K/month"?

If you did, I'm curious whether you got the outcome or not...

If you didn't, then I highly encourage you to take 15 minutes of your time and listen to this episode BEFORE making the decision to hop into one of those.

In the episode I go over why, for me, those programs fell short.

It turns out, I was missing a set of key FOUNDATIONAL clarities.

There were a handful of issues that just couldn't be cleared up by more leads, more followers, more sales calls...

I dive into all of that in today's show...and make sure to listen to the end because I have a very special limited time offer available right now :)

Brian

 

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Are you a coach who has struggled with any of the following?

-clearly defining who your ideal client is
-clearly defining the specific outcome you create for them
...

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Why Confidence In Your Product Is Everything

Jun 14, 2021
Brian Ellwood
Why Confidence In Your Product Is Everything
19:59
 

On a scale of 1-10, how confident are you that you can get results for your clients?

If you answered anything less than 10, your journey to success is going to be lot harder than it needs to.

In this episode I dive into what you can do to fix this - and how I've helped multiple clients gain full confidence in their offers - EVEN IF they have little experience in their niche of choice.

I know, I know, that sounds crazy. Even fraudulent. It's not. This episode will explain why, and unlock the key to feeling confident about the promise you make to your clients.

For many coaches, this is the hidden cause of procrastination, not asking for the sale, changing niches, all the kinds of things that sabotage their business.

Tune in to find out how to avoid this so you can grow your business with much more ease :)

 

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Are you a coach who has struggled with any of the following?

-clearly defining...

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You Don't Have To Go Crazy On Social Media To Change The World

Jun 09, 2021
Brian Ellwood
You Don't Have To Go Crazy On Social Media To Change The World
16:30
 

"I don't want to become one of those guys going crazy on Instagram all day"

(Words from one of my clients, a successful entrepreneur who is getting into coaching)

Unfortunately, this is a common misconception that prevents people from getting into the education space.

They don't want to act like a tool on their IG stories all day or post pics of their car, their abs, or their margarita.

They want to share what they know and make a difference in the lives of others.

They want to have fun doing it. They don't want to feel fake while creating their message, or do things that compromise their authenticity.

If this is you, then I have good news...

Sharing your voice in a way that fits you best is not just something you CAN do, it's pivotal to your long term success.

In this podcast episode, I dive into how to make that crucial decision (on how you should share your voice) so that content creation becomes fun and natural for you.

 

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‣...

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What "They" Aren't Telling You About Choosing Your Niche

Jun 02, 2021
Brian Ellwood
What "They" Aren't Telling You About Choosing Your Niche
20:03
 

How should you choose your niche? Do you just go with what you know best?

Or what you're most passionate about?

What if you want to help people with something but you don't have a lot of confidence in your ability to get them results?

It's these fundamental decisions that are holding most would be online experts back - even though they think they just need more IG followers.

I have a precise method that I use to help my clients chisel out their ideal niche in such a a way that it combines all of the things in a perfect blend.

If you haven't found the marriage between what you LOVE doing the most and what you can DELIVER on to your clients...

Then it's likely you aren't coaching (or planning on coaching) in your ideal niche.

This episode will fix that.

Let me know if this episode helps you and if you have questions, you can reach me at:

[email protected]

To your success!

 

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How To Avoid...
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The #1 Mistake I Made In Growing My Audience

May 26, 2021
Brian Ellwood
The #1 Mistake I Made In Growing My Audience
19:45
 

 

If you're overwhelmed by all of the different social media platforms that you can be using to grown your education business...

Then it's likely you're making the same BIG mistake I was (that slowed my audience growth to a halt).

I've recorded a podcast episode that shows you 1) that you don't need to focus on all these different platforms and 2) why doing so is probably the reason that you aren't growing your audience.

I also show you HOW to think about which platform you should choose, and give you permission to go after what you will be able to do with joy and consistency (the key to success).

This is an episode that will not only save you years of struggle, but also make your days a lot more fun and productive.

You'll also be a lot clearer about exactly what you're supposed to sit down and do when you get to work each day (which is a big reason many online coaches and experts fail - they don't know what to work on!)

Let me know if this episode helps you and if you have...

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How You Can Get A Clear Vision For Your Coaching Business Using "The Grid"

May 19, 2021

If you've struggled with procrastination, it can be caused by a lack of a clear vision.

Simply put, you can't see how you should roll out the products and programs in your coaching business.

You don't want to start working on something only to realize it was the wrong thing - and have to change gears again.

In this training I show you how to use "the grid" to know what products you should create over the course of your career.

This video was inspired by a talk Brendon Burchard gave, found here:

https://www.youtube.com/watch?v=Avt5ZyEAH_E


To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

http://m.me/brian.ellwood1

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Do You Find Yourself "Strategy Hopping" Every Few Months?

May 12, 2021

Are you eternally seeking the “best” strategy to grow your education business?

Then, once you find it, abandoning it 2 months later for the next greatest thing?

Here’s what is really going on:

You haven’t yet realized that “the best” strategy has less to do with what the gurus say will bring in money the fastest…

And more to do with what feels right for you.

The best strategy is in alignment with the legacy you want to leave, and the average workday you want to have.

This is why many coaching programs don’t work. They try to fit you into a mold.

Everyone must do it my way. Get in a single file line. Stand here. Bedtime at 8pm sharp.

Are you ready to end all of this strategy switching bullshit, drop your FOMO, and start building the business that you will be proud of and enjoy running?

First, you need to define what’s going to work for you. Don’t let me or anyone else tell you what that is.

You don’t need to give...

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Are You Suffering From "Delegation Shame"?

May 12, 2021

I coined a new term recently: delegation shaming.

It means judging other people for paying for something that "they could do themselves".

Many people are hesitant to buy back their time by investing in delegation (getting help) because they fear being judged by their friends and families.

Instead, they continue to use time (the most precious resource) towards things they'd rather not be doing, instead of investing that time into the things that matter to them.

In this episode I break down this concept more, show you how I delegate almost everything, and help you get over the "delegation shame" so you can start getting back time to put towards what matters most.


To find out more about The Coaching Blueprint, the 6 week intensive that starts on May 20th, go here:

www.brianellwood.net/coach

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