You Can't Throw Gas On A Fire That Isn't Burning

Mar 15, 2021

If you're a coach doing less than 10K/month and you're overwhelmed by all of the different platforms and social media channels....

(Yet you're thinking that these platforms are the key to success in your business...)

It's time for a correction in your thinking.

These platforms are not your business and they will not save your business.

You can't throw gas on a fire that isn't burning.

Allow me to explain...

Coaching and training has been around as early as the 60's and 70's.

This is when seminars started to pop up and corporate companies began hiring coaches within their organizations in the 80's.

The internet didn't get big until the 90's - and even then, there wasn't a huge "online education" or "content creation" presence during that decade.

But - if Youtube, IG, FB, podcasts, email lists, webinars, funnels, websites, (and all the new sexy platforms like Community or Clubhouse) are the foundation of our coaching businesses, then....

What the hell did all those coaches do before...

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Your Website Doesn't Matter

Mar 12, 2021

If you're a coach doing less than six figures per year, here's a list of things that don't matter:

-your website
-your funnel
-your logo
-doing a launch
-setting up an email sequence
-any software like Kajabi or Clickfunnels (or any email software)

I see far too many people getting hung up on a piece of software, as if that software is somehow going to print them money and essentially "be" their business.

That's no different than going to Home Depot, buying a drill, and then hoping the drill will build you a new deck.

Software is simply a tool. A tool that you don't need (yet).

We aren't some startup in Silicon Valley - backed by millions of dollars - hoping to do some massive launch and make a big splash in the industry.

(By the way, many of those companies struggle for a long time to hit profitability, even with every resource)

You aren't going to build some funnel - run ads to it - and just print money.

You aren't going to build a course and just sell it like hotcakes (without a...

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Why No One Is Buying Your Online Course

Mar 08, 2021

Another week gone by - and not a single person has bought your online course.

You're posting on social media and even telling people about, but nothing is happening.

You even tried running paid ads to sell your course.

You got lost in the technical details, never got those to work, and just wasted time and money.

Now, your course just sits there, collecting dust.

You put your heart and soul into creating that course. You were positive that it would change lives (and also earn you a good income).

All around you it seems like other coaches are "crushing it with courses" -while you can barely sell a couple of them per month.

Why?

Now, with only a tiny, unpredictable stream of income, your coaching business is on life support.

You wonder if you're going to have to go back to (or stay in) the 9-5 grind for good.

Well, I have some good news and some bad news for ya.

Let's start with the bad news: You never should have started out by trying to sell a course.

That's not how the game works.

...
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Not A Single Call With A Prospect This Week?

Mar 05, 2021

This is for the coaches who are hiding from their prospects.

The ones who are doing loads of random stuff to try and grow their coaching business...

But avoiding (whether consciously or not) direct conversations with (& proposals to) real people over the phone or Zoom.

You don't have a marketing or sales problem - you have a belief problem.

I know you might think you have a marketing problem - "I just can't get people to talk to me!"

But if you showed me the Messenger conversations you've been having with people...

Would I see dozens and dozens of instances where you asked people to jump on a call?

I see new coaches fiddling with their websites, getting business cards and headshots made, and starting their podcast...

Getting the perfect "banner photo" for their FB profile and group.

I can go to that same new coach weeks or months later, and there will still be something he's "building out"..

"Gotta get this course done"

"Gotta set up Kajabi and get my funnels built"

"Working on...

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The Problem With Making "Revenue" Your Main Goal As A Coach

Mar 05, 2021

Focusing on how much money you need to make next month as a coach is the fastest way to disconnect yourself from the legacy you want to leave and the business you want to build.

Find out how to avoid this huge mistake that most coaches are making by tuning in.


To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

http://m.me/brian.ellwood1

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Is Writing Your Next Book Really The Answer?

Mar 01, 2021

Your book is finally finished & published. It's even on Amazon and has several 5 star reviews!

You've sold a few copies and gotten good feedback. You can also finally refer to yourself as "published author" (even though you self published).

You're certain that this book will be the thing that builds your audience.

That finally gets you noticed.

That gets you a stream of ideal clients.

That allows you to make the impact on the world that you crave.

So you wait.

Weeks go by. Months. Years.

The book starts to "collect dust", and the business remains virtually unchanged.

Yeah, you got a couple clients out of it. But not what you expected.

Was it worth it?

I did the exact same thing.

Published the book and sat back with a sense of completion and anticipation.

It's been 3 or 4 years now.

And I've maybe gotten 3 or 4 clients from the book. At best.

That's an average of one client per year.

Is that good enough for you?

The mistake I made was looking at people like Brendon Burchard or...

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How To Avoid An Empty Career

Feb 26, 2021

Your alarm goes off...6:15am. You stare at the ceiling fan rotating above you. In your stomach, a sense of dread is already brewing.

You're off to complete another low excitement day of working at a job that just pays your bills.

Inside of you - there's something more you want to give to the world. You have a calling. You want to leave the world a better place.

You want to change lives. You want to find real meaning in the work that you do.

You've even tried to start a business coaching and teaching others. You made a few bucks. But you couldn't really get it to work.

Your spouse and your friends told you that you were crazy, and that you needed to focus on keeping your job.

But no matter how much you try to push it down, that feeling won't go away.

The feeling that you were meant to do more.

You're not alone in feeling this way, and you're not wrong for wanting more.

The only thing left to do is to own who you are. Fully embrace it. Unashamedly.

To stop giving a fuck about what...

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When Modeling Other Successful Coaches Is A Bad Idea

Feb 25, 2021

One of the biggest mistakes I made as a coach was trying to model and copy the way the gurus marketed their businesses.

This led to about 6 years of starting and stopping dozens of marketing projects...

As well as multiple six figures invested in coaching and programs and seminars (and not a lot of ROI).

The funny part - that I learned in the end - was that I shouldn't have been listening to all the noise.

I should have gotten real about what type of marketing I wanted to build my business on the back of...

Only then would I be able to make an informed decision on who to hire to help me.

This episode will help you save a ton of money by not investing in the wrong coaching programs.


To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

http://m.me/brian.ellwood1

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Do You Coach People In More Than One Area?

Feb 22, 2021

Coaches who coach people in more than one area....

(Example: You're a mindset coach, and a sales coach)

I have a question for you: Do you love one area more than the other?

Even just a little bit more?

What if you were to kill off the one you love the least, and really go all-in on the one you love the most?

Have you ever wondered how that would turn out?

(Of course, with a solid transition plan in place, reducing financial risk and getting loved ones on board, too)

I found myself coaching people in two areas in 2020: how to buy rental properties, and how to build a coaching business.

I felt that I liked helping people build coaching businesses "a little bit more" than helping them with real estate.

The difference didn't feel huge at the time.

I knew that focus was key to success as an entrepreneur, so I decided to kill off the real estate coaching and go all in on the other.

It wasn't until then that I really noticed just how much MORE I loved what I was doing now.

It made me think...

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The Real Reason You Lack Excitement For Your Offer

Feb 19, 2021

I call myself the "Aligned Coach" - but last week I realized there was something big that was still out of alignment for me.

I've been leading with the offer to increase revenue for my clients, but making more money is not what is most important to me.

My coaching business already serves my ideal client, coaches and experts = in alignment.

My coaching business already solves the problem I'm most excited about, building coaching businesses = in alignment.

My offer promises to help other coaches hit six figures, which isn't the most important outcome to me = out of alignment.

Here's what's most important to me (my core values):

-Building a really fun coaching business that changes the lives of my clients
-Spending with family and friends, and
-Doing fun, recreational activities that give me exercise

Then I had an insight - what if I offered to show my clients how to do the exact same thing?

To show them how to create a coaching business where they:

1) Love the client they serve
2) Love...

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