I call myself the "Aligned Coach" - but last week I realized there was something big that was still out of alignment for me.
I've been leading with the offer to increase revenue for my clients, but making more money is not what is most important to me.
My coaching business already serves my ideal client, coaches and experts = in alignment.
My coaching business already solves the problem I'm most excited about, building coaching businesses = in alignment.
My offer promises to help other coaches hit six figures, which isn't the most important outcome to me = out of alignment.
Here's what's most important to me (my core values):
-Building a really fun coaching business that changes the lives of my clients
-Spending with family and friends, and
-Doing fun, recreational activities that give me exercise
Then I had an insight - what if I offered to show my clients how to do the exact same thing?
To show them how to create a coaching business where they:
1) Love the client they serve
There is a certain type of person who gives you the most energy.
Let's call them Person A.
When you meet them for coffee, you completely come alive.
Conversation bubbles and overflows with passion and excitement.
Time flies by while you're locked in the moment - deep in the midst of an engaging, inspiring conversation.
You wish you could meet more people like Person A, and have more moments like these.
You don't realize it yet - but the clients you are going after in your coaching business are not this type of person.
They are people that have a problem you are confident you can solve - but they don't excite you the way Person A does.
Know what this results in?
Resentment that you have 2 coaching calls on your calendar today.
Resentment that you have unanswered emails from clients.
Resentment to doing the things you need to do to grow your coaching business.
This happened because, when you chose your niche, you simply chose it based upon a skillset you had.
Daily Agenda =
complete two sales calls
coach two clients
Feeling in your gut =
You have a successful coaching business (you even broke 20K/month recently), but something still feels off.
It almost feels like you're inevitably headed for a "dead end"...
A moment where you will be forced to turn the car around and go in a new direction.
The problem you solve for people is something you were really good at in the past.
You had massive success.
You chose your coaching niche based upon that skillset.
But, over time, if you're being honest with yourself, you've lost your passion for this niche.
You aren't interested in furthering your own skills and knowledge in it any longer.
You don't grab books on this topic, or listen to podcasts about it.
In fact, you've found a new love. A new subject area that you're really excited about.
One you can't seem to stop learning about.
This isn't what you coach your clients on.
But, sometimes you find yourself...
Imagine going to the gym, never learning the proper way to lift weights, and instead just going hard, pushing yourself to lift more and more each time.
You're going to get hurt, and then encounter a setback, where you lose all the gains you made.
This is what I did inside of my coaching business.
I wasted 6 years of my coaching career being sucked in by all of the "noise" on the internet every day.
I thought marketing strategies like "building my Facebook group" were the ticket to building my coaching business.
I skipped over fundamental steps and went straight for the shiny stuff.
The result: I've had to start over/turn the car around about a dozen times to finally get in alignment.
To finally set the business up on the proper foundation so that it gives me the gratification and lifestyle I've always craved.
I REALLY wish I had watched this video/episode years ago. Oh, the time it would have saved me.
Hope you enjoy (and act up on it).
P.S. - I got the title of this episode from a...
You show up to the sales call on time, sit on the line for 10 minutes, and the prospect never shows up.
Ghosted again. You should be mad about this.
Instead...you actually feel relieved.
Weird, right? Because without sales calls and closes, you have no clients and no business.
So why do you actually feel sort of happy that you got ghosted?
This was me during the 5 years that I coached in the real estate investing space.
And, when the prospects did show up - I often taught so much on the call that I repelled them from ever becoming clients.
(Which also sometimes caused a strange sense of relief)
I couldn't stand the "sales" part of my business.
Then one day I had a genius idea...
"Why don't I just hire a sales guy and have HIM take all of my sales calls?"
"Then I'll be free from the part of the business that I hate!"
So I did. And (shocker), it didn't work out.
One reason was that I lacked the volume for him (not enough opportunities).
But, I also struggled to train him too.
This is an invitation to coaches and other experts who are coaching their clients 1:1 who want to make the jump to the group coaching + online course model, simply by building a scalable delivery model that allows you to enroll 3-5 new clients every month without spending more than 3 hours per week on coaching.
We work together intensively for 10 weeks on the following:
1 - Defining your ideal client & problem you solve - first we make sure that the client you are serving is the type of person you love being around that gives you the most energy, and niche down if necessary. Then we hone in on the types of problems you're currently most excited about, what you can (and can't) promise your ideal client, and ensure these are in alignment. These must be just right before we can create your offer & program.
2 - Packaging your high ticket offer - we will build a program you can sell in the 3-10K range, define the 4-6 key "shifts" you will create for your client, and show you how...
If you're lacking confidence in what you offer people, then trying harder to market and sell it is NOT the answer.
Fixing the offer is.
This training will show you how to do that.
If you're a coach doing less than 5K/month and want to leap up into the 10-20K+ range...
I've developed a powerful 10 week workshop to help you do just that.
DM me on Facebook using the link below and let's chat to see if it's a fit. If so, we can get you started right away.
Great...another coach just slid into your DM's.
He kept it light hearted at first with a cool "how are things in your world?" opener.
But clearly he was trying to find out how your business is doing.
You got sucked into the conversation and shared a few things...
Like, you told him that you're struggling to figure out your niche.
The coach offered to hop on a call to share a few ideas with you...
Then your walls went up.
"Clearly, this person is going to pitch on working with them.....I'm not trying to deal with that".
So you ghosted him.
Then you went back to what you've been doing.
Consuming endless amounts of random content and trying to figure out how to get your coaching business off the ground.
Even though that hasn't been working for you.
You haven't made a single offer to a prospect in weeks.
You've hopped on some calls - helped a few people out.
But, you haven't actually asked anyone if they'd like to find out about your program and how it might help them.
Let me tell you a story about a girl named Lauren who wants to be a coach.
She spends a lot of time on social media.
She posts about personal development and shares powerful quotes.
She reads books by the greats (like Russell Brunson).
She's hopeful that one day she will build a big following on Facebook or IG...
A proverbial "tipping point" that will lead to clients, impact, and money.
She hasn't really decided on a niche.
She's not exactly sure who her ideal client is.
Maybe someone who is into personal development?
She defines herself as a "life coach" for now, because it feels better to keep things general at this point.
So far, she's had trouble finding clients.
She's bought several low ticket courses to learn the ins and outs of digital marketing.
None of what she's learned has made much of a difference.
She has "do everything" syndrome - meaning she's trying to remain active on all the different platforms.
When a new platform comes out (like Parler or Clubhouse), she jumps...
If you are a coach doing less than six figures per year - and you're trying to be active on a bunch of different social media platforms...
That is one of the main reasons you're not getting any traction.
It's causing a massive "energy leak" and leading to poor results everywhere.
But, when nothing is really working, it feels like you've got to keep an iron in all of the fires, right?
This type of thinking is very common - I thought this way too, for years - but only recently did I realize that I was wrong.
And you hear this advice too - that you should really focus and master one platform.
But they don't ever explain exactly WHY you need to focus...
And why you'll fail if you try to do well on more than just ONE platform in the beginning.
What we're really talking about is marketing.
We want our marketing efforts to be successful.
Having marketing success as a coach equals one thing:
Phone calls booked on your calendar.
Likes, comments, followers, none of that ultimately matters.