Should You Do 1:1 Coaching, Group Coaching, Or Just Sell A Course?

Apr 16, 2021

If you're confused by the different options you have of getting the outcome for your clients...

The biggest mistake you can make is just to copy what someone else is doing.

Tune in to learn the different "stages" that an education business goes through so you can know how to shape the details of your program.


To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

http://m.me/brian.ellwood1

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The Problem With Following The Marketing Hype Train

Apr 14, 2021

If you find yourself hopping from one new marketing channel to the next - and never getting any traction (or clients).....

Feeling worried that you’re “missing out” by not implementing the sexy stuff everyone else is doing…

I have some good news for you: you don’t have to copy people or follow the latest trend. In fact, it could be the very reason you haven’t gotten traction yet.

My marketing strategy was always to model others. Find a successful person and market exactly like they do.

On the surface, it made a ton of sense. If it worked for them, it would work for me, right?

But that advice got me into trouble. Led me to a bunch of dead ends. Had me doing all kinds of things that weren’t me. Things I abandoned after a short time.

The solution, when I found it, was simple:

Go all in on the type of marketing you love. Do it consistently. Master it.

(If you haven’t already guessed, for me, it’s writing!)

Now I get 2-4 people...

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Invitation To Work With Me 1:1

Apr 12, 2021

This is an invitation to coaches and experts who are paying the bills but just don’t feel like they’re making the impact they planned on and want to realign what they’re doing in their business so that it brings them more gratification and joy.

This typically involves pivoting to serving a new client, coaching in a new niche, rebuilding their offer, and/or marketing in a way that feels fun and natural.

We work together intensively for 6 weeks on the following:

1) Align With Your Ideal Client & Niche - We will refine which type of client gives you the most energy & which niche you’re most excited about coaching in. We will work through any fears you have around your ability to serve this client or coach in this niche.

2) Create Your Aligned Offer - We will craft your offer in such a way that it is really authentic to what you can deliver on. We will create an outcome that you really believe in (making it much more fun and easy to market and sell). I...

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To The Coach Who Keeps Switching Their Niche...

Apr 09, 2021

When a coach is new, it is very common for them to change their niche at least 2 or 3 times before they find the one that fits.

The bad news is that they often remain in the wrong niche(s) for months or even years before finding the one that they love.

This results in a ton of wasted time and energy. Building the wrong audience. Spinning up marketing only to stop soon after. Launching and closing down programs.

This happens because most coaches were never taught how to think about picking their niche.

The decision was made from asking themselves some combination of:

“what am I good at/qualified to do?”

and

“what does the market want?”

“Give the market what it wants” - the goal of this advice is to make it easy to sell (make money) from your program.

The only coach who will benefit from that question alone is the one who solely wants to earn money.


The coaches who want to love what they do, leave their impact, and unlock & share their greatest...

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3 Things You Must Know Before You Market Your Education Biz

Apr 09, 2021

Most online educators are unclear on the core fundamentals of their business...

Instead they are focused on flashy marketing strategies...

Here's how to avoid becoming like them and set your business up on the proper foundation.


To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

http://m.me/brian.ellwood1

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Struggling To Put The Puzzle Pieces Together?

Apr 05, 2021

Most coaches spend their day scrolling social media, reading posts, clicking on ads, watching youtube videos, listening to podcasts and audiobooks, downloading free things, and reading promotional emails.

All with one purpose - to figure out how to put the puzzle pieces together and grow their coaching business.

I did this for years. I sought answers from the outside.

I was certain that someone else had those puzzle pieces and I just needed to find them.

6 years and hundreds of thousands of dollars invested later, I still hadn’t found the missing pieces.

Most programs will claim that they can teach you the best strategy.

That their program is the one thing that people need. The missing piece.

Yet they don’t often work. Why is that?

Most coaching programs enter their relationship with you assuming that THEY possess your missing puzzle pieces.

They have cracked the code - and you should copy them.

Imagine a relationship coach who claimed to have figured out what the...

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To The Coaches Who Think They Need To Automate Their Business...

Apr 02, 2021

One big problem I see is coaches who are focused on hiring marketing teams, sales reps, and coaches so they can remove themselves from their business.

The underlying problem? They aren’t excited about their niche anymore.

What if - instead of focusing on removing themselves from their business - they just pivoted to a new niche that excited them - so that they didn’t feel the need to escape?

Many people will say that I’m wrong, and systemizing your business is the answer.

And - obviously - in many cases that’s true.

Just look at any great business in the world and you’ll see systemization on a major scale.

But what I'm talking about is different here. I'm talking about getting the business into alignment BEFORE you scale.

I've personally spoken with coaches doing multiple 6 and even 7 figures who are heavily trying to automate their business so they can step out and coach in a new niche entirely.

What if they'd gotten their niche right on the first try?...

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The Real Reason Most Coaches Are Struggling To Market Their Programs

Mar 29, 2021

The real reason coaches are struggling to market their programs is because they are promoting an offer they know they can't really deliver on.

They lack knowledge & confidence - and it shows.

The solution is very simple: create an offer you can actually deliver.

This is very different than advice that just tells you to "implement the latest marketing technique".

If - deep down - you know you're not great at what you do - you will feel like an imposter.

Is a bigger megaphone (better marketing) really gonna help with that?

If this is you, I'm not calling you unethical or dishonest for promising something you can't deliver.

I know how you ended up where you're at. I've been there, too.

In fact, I would estimate that OVER 50% of online coaches can't really deliver on the results they are promoting.

And, I don't think that there's that many dishonest people out there.

I think that the industry teaches us to "choose a niche that people need" or to "model your business after other...

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3 Steps To Designing Your Ideal Coaching Business

Mar 29, 2021

Successful entrepreneurs want to become thought leaders all the time but are totally confused on how to break into the space.

They don't want to be a douchebag like the gurus they've been watching.

They want to do it their way.

They can, and there are 3 vital steps to making that happen.

In this episode I lay them out for you - my entire blueprint - so you can take action and start making the difference you crave.


To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

http://m.me/brian.ellwood1

Continue Reading...

Why All The Marketing & Sales Programs Haven't Worked For You

Mar 26, 2021

You spent lots of money on marketing programs - but they didn't bring you clients.

It's not their fault - because you're the one procrastinating on what they told you to do.

The real problem? You signed up for a program that would teach you how to do something you don't enjoy & feel good about.

Would you ever go to a speed dating event and just agree to date the first person you meet and "make it work"?

Would you be cool with just adopting their values (whatever they may be)?

No, you'd go there with your particular set of values, and look for someone who matches them.

When selecting a marketing strategy - you're essentially selecting a partner.

This partner, your marketing, will become front and center of your daily activities as a coach.

What set of values are you using to select your marketing “partner”?

What criteria do you require in order for it to be a good match for you?

We all know marketing is critical to your success as a coach. The lifeblood of your...

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