I used to hope that I would come across a person whose car needed a jump start, or had gotten stuck in the snow, just so I could help them out
I craved for people to ask me for help. It didn’t matter who it was or what they needed.
I was dying to make some kind of difference in the world.
I found myself constantly giving unsolicited advice to my family, friends, and team members.
I’d meet a friend at the bar and, three drinks in, start steamrolling him with all kinds of advice.
By the end of the night when we’d say goodbye I could tell that I hadn’t connected with my friend, but instead just talked and gave advice the whole time.
No big surprise when I didn’t get invited back for beers again.
It was clear that I needed to stop doing this and channel my desires in a healthy way. I needed to figure out what I wanted to say, if anyone cared to listen, and where to find them.
It was around then that I read “The Millionaire Messenger” by Brendon Burchard, a great book that showed me not only that I could share my message with the world, but also that I could start a business around it and make money while making a difference.
Soon after that, I started formally coaching my first few clients and launched my first podcast.
Immediately, I noticed a difference. With clients who wanted my help, and a platform to share my voice, I no longer felt the need to run out and help everyone, and I stopped annoying people with advice they didn’t want.
Fast forward six years later, and I’m much more content to just sit and listen, to be a friend, and to withhold advice in my personal life. My business gives me the chance to do plenty of that.
If this resonates with you, one of the things I recommend is to start sharing your voice. Do that in the form of content creation (which I also like to call “art”).
Publishing content is the best way to create an outlet for your creativity and to share what you have to say.
You’re already consuming other people’s content all day - it’s time to get in the game and create your own.
There are a few key things to consider...
The first one is deciding what format you’d like to use.
What would be the most natural and fun for you? Audio, video, or text?
Plan on doing this consistently for at least 3 years. What could you commit to, that wouldn’t feel like a job but instead would be fun?
When you picture yourself waking up in the morning and creating something...what does that look like for you?
For me, it’s sitting down to write a post like this one. What is it for you?
Next you’ll decide what platform to publish your work on. Which platform best fits your format?
(You’ll also need to know who you are speaking to for this decision).
You might have the desire to be “everywhere”. This is common in people who are new to the online education world.
There’s this belief that “If I publish everywhere I’ll eventually build up massive audiences and it will all compound upon itself, etc, etc….”
Trust me when I say that this is a pipe dream. You can hire an assistant to repurpose your content everywhere (like I do) but you need to have a primary platform that fits your format AND where you will hang out and reply to comments, DM’s, etc.
Also, decide how and when the content will be created.
Batching content is a popular strategy that works well. This means that, if you chose to put videos on Youtube, you’d film 8 videos all in one day, and then release 2 per week for the next 4 weeks.
This is way more efficient than filming just a single video per day for 8 days. If you’re a busy entrepreneur like many people I work with, batching will become your best friend.
When you nail this you will no longer find yourself trying to coach and give unsolicited advice to friends, family, and team members. You will start to attract a tribe of people who get value from your message and want even more from you.
Then when you combine that with knowing who you’re speaking to and what outcome you want to create for them, and you package the outcome up into a program you can sell (for at least 3K or more), you will have not only an outlet to share your message and help people, but a business that turns those people into clients, changes lives, and makes money.
Deciding how you will share your voice is one thing we cover in my 6 week 1:1 coaching program that takes successful entrepreneurs who want to shift from focusing on making money to building a business that allows them to share their voice and make a difference in the world.
We also cover defining what outcome you want to create for your clients and how to package that into a program as well as hone in on the type of client that would be the best fit for you.
If this resonates, shoot me a DM and we can discuss whether or not it would be a fit for you ✌