Is Writing Your Next Book Really The Answer?Mar 01, 2021
Your book is finally finished & published. It's even on Amazon and has several 5 star reviews!
You've sold a few copies and gotten good feedback. You can also finally refer to yourself as "published author" (even though you self published).
You're certain that this book will be the thing that builds your audience.
That finally gets you noticed.
That gets you a stream of ideal clients.
That allows you to make the impact on the world that you crave.
So you wait.
Weeks go by. Months. Years.
The book starts to "collect dust", and the business remains virtually unchanged.
Yeah, you got a couple clients out of it. But not what you expected.
Was it worth it?
I did the exact same thing.
Published the book and sat back with a sense of completion and anticipation.
It's been 3 or 4 years now.
And I've maybe gotten 3 or 4 clients from the book. At best.
That's an average of one client per year.
Is that good enough for you?
The mistake I made was looking at people like Brendon Burchard or Russell Brunson...
And simply thinking "he writes books, I should write books, too!"
The mistake we make is modeling successful people by doing what they are doing now, versus doing what they did when they were at the stage we are in NOW.
A book is a "front of the funnel" kind of thing. A low ticket item that builds trust.
It's great at that job.
But, if there was a competition to see who could get the most clients in the next 90 days...
And competitor A chose to spend that time writing a book..
While competitor B connected with and had hundreds of real conversations with their ideal prospect...
Who do you think would win?
In coaching, you want to take the absolute fastest path to your desired goal.
The survival of your business depends on it.
That means developing a simple system to connect with and speak to people who you might be able to help...
And offer to help the ones that you authentically can.
Here's the real roadblock a lot of people encounter with that...
(That they aren't willing to admit)
A lot of people avoid directly contacting and talking with prospects due to feelings of unworthiness...
"Who am I to claim I can help people and charge thousands of dollars for it?"
So, instead they write a book.
Something they can sell for cheap so that, even if it doesn't help someone, well at least they only spent $15!
So, is the real issue in your business A, or B?
A) You feel confident in yourself but you were taught to write a book and now it's taking too long to create clients, or...
B) You don't really feel worthy or confident enough and that's the real thing causing you to steer towards the low ticket stuff.
If it's A, then you simply need to create and directly sell your backend high ticket program and quit wasting time pushing the front end stuff.
If it's B, you need to take a hard look at what you're offering people, and decide whether you need to change your offer (to something you really believe in)....
Or if you just need to smack yourself (and own your genius.)
Once you create the right high ticket backend offer that's aligned with your skillset...
And follow a simple daily process to promote and sell that program...
Your coaching revenue will quickly shoot up into the 10-15K/month++ range...
Within 60 days or less.
What I shared above is one of the main things I address with my clients in my 10 week workshop that takes coaches who are limping along at a couple grand a month selling low ticket - and boosts them up to 10-15K/month++.
We will define in detail your dream prospect and the problem you're excited to solve (and can solve with certainty.)
We will craft your high end program you can sell in the 3-10K range.
We will build you a simple daily routine that promotes and sells that program directly.
That's it. That's all you need.
No more messing around with books (at least not for now).
DM me if interested and we'll chat over Messenger to see if you're a good fit; if so we can get you started this week.