Are you eternally seeking the “best” strategy to grow your education business?
Then, once you find it, abandoning it 2 months later for the next greatest thing?
Here’s what is really going on:
You haven’t yet realized that “the best” strategy has less to do with what the gurus say will bring in money the fastest…
And more to do with what feels right for you.
The best strategy is in alignment with the legacy you want to leave, and the average workday you want to have.
This is why many coaching programs don’t work. They try to fit you into a mold.
Everyone must do it my way. Get in a single file line. Stand here. Bedtime at 8pm sharp.
Are you ready to end all of this strategy switching bullshit, drop your FOMO, and start building the business that you will be proud of and enjoy running?
First, you need to define what’s going to work for you. Don’t let me or anyone else tell you what that is.
You don’t need to give yourself a label, like a coach or expert.
Labeling yourself will cause you to start copying other people with the same label. That's where we get into trouble.
Take Tim Ferriss for example. He writes a bunch of great books and has a podcast and a cool blog and email list.
He was my original idol in this space of “information”. I took some of what I want to create from the inspiration I got from Tim.
Do you have someone whose work you admire? That can give you a few ideas of what your ideal business and suite of products might look like.
You are more likely to finish something that you enjoy and take pride in. It’s worth slowing down to define what that looks like.
I have clients who want to coach 1:1.
Others want to sell a course and do a monthly group coaching call.
Some just want to record podcasts and sell courses.
Some just want to become published authors and never talk to anyone.
If you’re like me, what you really want is to scratch that itch. To stretch your creativity each day. To take what is in your brain and put it out there, to change someone’s life.
There’s a million different ways to slice that pie.
Some approaches won’t make money as fast as others, that’s for sure. If you know you want to work with clients 1:1 or in a group, having a high ticket backend program is recommended.
Or you can skip coaching or consulting entirely. You could be a speaker, author, podcaster, or Youtuber.
If you want to monetize your message, obviously you need to sell something.
I had a conversation with my friend Cris yesterday, who does really well selling online courses.
He said “if I wake up and my calendar has a ton of calls on it, I’m dreading it. But if my calendar is empty, I’m excited, because I get to create”
He chose the path of selling courses because it fit his personality. He had this level of awareness about himself and it allowed him to succeed financially while also doing what he loves.
His words: “Picking your strategy is more of a feeling than anything else.”
It comes down to what will inspire you on a daily basis, not what the gurus are telling you to do.
Can you see how copying other people can get you into trouble?
Oh, and make sure the image you portray online is the real you. There shouldn’t be a difference between the person people see online and the one they meet in person.
Fall in love with the products you sell. Make sure they are not only good for you, but great for your customer. If you don’t love your products and believe in them, you’ll hesitate to sell them and shoot yourself in the foot.
Take some time to journal on what average workday would be exciting to you. What do you see yourself doing in the moment? What type of activities do you want on your calendar?
The path you choose to go down will determine your day-to-day responsibilities.
There will be some sort of pain you have to go through to get what you want.
I love writing, but writing is painful sometimes. I’m working on my next book and it feels like wrestling a beast on some days.
But it’s a pain that I am willing to go through, because I like it and I want what’s on the other side bad enough.
What do you want badly enough that you are willing to do anything for?
Once you’ve gotten clear on the business that is wholly and authentically you, procrastination and resistance fall away. You aren’t enslaved by a bunch of tasks that you don’t enjoy.
Your days are filled with the types of activities that bring you fulfillment and stretch your creativity. Which was the entire reason you wanted to do this in the first place.
Defining how you want to make your impact is one thing we do in my 6 week 1:1 program that takes successful entrepreneurs who want to start sharing what they have learned and helping others and gives them a step-by-step roadmap to build their platform and start sharing their voice.
Other elements we cover include landing on your ideal client & outcome, developing the program or products you’d like to sell, identifying your ideal content strategy and creating a daily routine that provides an outlet for your creativity (and sells your programs).
If interested, shoot me a DM and we can chat more over Messenger (or a short phone call if you prefer). I’ll need to ask a few questions to make sure if it’s a fit. If so we can get you started within one week.