Do You Coach People In More Than One Area?Feb 22, 2021
Coaches who coach people in more than one area....
(Example: You're a mindset coach, and a sales coach)
I have a question for you: Do you love one area more than the other?
Even just a little bit more?
What if you were to kill off the one you love the least, and really go all-in on the one you love the most?
Have you ever wondered how that would turn out?
(Of course, with a solid transition plan in place, reducing financial risk and getting loved ones on board, too)
I found myself coaching people in two areas in 2020: how to buy rental properties, and how to build a coaching business.
I felt that I liked helping people build coaching businesses "a little bit more" than helping them with real estate.
The difference didn't feel huge at the time.
I knew that focus was key to success as an entrepreneur, so I decided to kill off the real estate coaching and go all in on the other.
It wasn't until then that I really noticed just how much MORE I loved what I was doing now.
It made me think that I had previously confused my love of the real estate business with something more like:
"Well, I've put a lot of years in this, it makes consistent income, I should see this through or automate it before I transition to what I really want to do"
I couldn't see just how green the grass was on the other side of the fence.
I actually had to HOP the fence first.
If you're totally confident that you love the different areas that you coach in equally...
Then go on and do your thing.
But I suspect there are many coaches out there doing multiple things because they either:
(a) haven't really found the thing they would love doing yet, or
(b) don't want to let go of the income they're making from one of them
What they don't see is just how much energy it takes to keep both of them afloat.
The existence of each program on its own effectively kills off the ability of the OTHER program to really succeed.
These coaches also aren't listening to their intuition, which has been floating them plenty of subtle signals that they should move in one direction...
The one that gives them the most energy, the one they're currently most excited to learn and teach about...
When you can identify, own, and focus on the coaching business that is RIGHT FOR YOU, you will:
- have the enthusiasm and excitement needed to build your business not just for the next 12 months, but for at least 5-10 years
- have so much fun doing what you do that you find it hard to stop
- end the coaching calls with your clients with MORE energy than you started with
- have ample time to spend with your family, taking care of your health, and investing into hobbies (because you set the business up to allow it)
All it takes is making that seemingly "risky" and "tough" decision to kill off what you know needs to be killed off..
And to go after your real legacy, your dream business.
What I shared above is the main thing I address in my 6 week 1:1 workshop that takes coaches who are burned out and confused to identifying and creating the coaching business that they love running and gives them the lifestyle they crave.
I also address defining your ideal client, niche, and creating an offer/outcome that's in alignment with your core values.
We address pricing and delivery so that the coaching business creates the day-to-day lifestyle that allows you to invest in other areas like family and health.
Send me a DM to see if you'd be a good fit for the workshop. I'll need to ask a few qualifying questions to make sure it would help you. If it would, we can get you started in the program by Friday.