How to Get Clients With a Book — Complete Guide for 2024Feb 06, 2024
Dear Creators & Thought Leaders —
If you are tired of not getting the respect and authority you know you deserve in your niche…
If posting on social media to build a following is taking too long…
If you want a way to amplify your authority faster…
If you want clients reaching out to you instead of you following up with them like a cheap car salesman…
It’s time to consider writing a client-getting book.
My name is Brian Ellwood, and I have published 3 books that have generated $1M for my coaching business.
The instant credibility and clients that came in each time blew my mind.
When I started my coaching business, I struggled to get clients.
I only made $1,500 in the first 5 months.
Luckily, I had been working on my first book that entire time, Fire Yourself.
The book was about how to grow your real estate investing business — since my background is growing a big house-flipping business and buying a few dozen rental properties.
I published Fire Yourself and nothing happened for a month or so.
Then, all of the sudden I was being asked to come on podcast interviews.
I started to wake up to inbound messages from readers asking to work with me.
Suddenly, I had a slew of clients who were paying me around 3K per month for me to help them grow their real estate investing businesses.
My first book Fire Yourself brought in 90K worth of client revenue within six months of being published.
My next book Nail Your Niche brought in multiple six figures inside the first 12 months.
My latest book Get Clients With a Book is the breakdown of how I’ve done this.
This book also brought in 4 high-ticket clients in just the first 30 days of being live.
What I really love is waking up to messages like this:
I love knowing that my books are making a difference for people, whether or not they end up working with me.
I also love getting inbound leads for my coaching program.
Because let’s be honest, goodwill doesn’t pay the bills. We need our books to do work for us, to grow our businesses.
If you want to write a book that:
- Stands out from all the other books out there
- Truly changes lives of the readers
- Turns readers into clients
- Gives you the respect and credibility you know you deserve
There are 3 pillars required to make this happen.
My books didn’t work by accident. They were designed to get this result from the beginning.
In this video we’re going to go over the 3 pillars required to write your Client-Getting book that will do all of these things for you.
Pillar #1 = Client-Converting Manuscript
Here’s something that most thought leaders don’t know…
When you make a damn good product
The product markets itself.
Alex Hormozi’s book 100M Offers exploded mostly through word of mouth, because the book was so damn good.
Every new reader tells two more. Those 2 tell 4, and so on.
If your book sucks, on the other hand, marketing it just got ten times harder.
Your reputation goes down every time someone reads it.
You’d be better off not writing a book at all!
Obviously you don’t want this to happen.
You want a fantastic book, where your reputation gets bolstered every time someone reads it.
You want to get messages like this:
“Thank you so much for your book - it truly changed my life. I’m so glad you shared your story”
You want to feel good — knowing that your book is out there making a difference in people’s lives.
Knowing that the wisdom inside of you is finally out there and people are benefiting from it.
But, you also want those messages to include bits like this:
“Do you have a coaching program?”
“Where can I buy your online course?”
“How can we work together?”
A Client-Converting Manuscript ensures your book readers:
- Cherish your book because it changed their life
- Tell their friends about it
- Reach out to you to take the next step
A Client-Converting Manuscript must:
- Bust down objections your reader has to following your method
- Include a clear framework that helps the reader get a result
- Ask readers to take a clear & desirable next step
With a Client-Converting Manuscript in place:
- No longer will you have to follow up over and over like a cheap car salesman
- No longer will you have to push hard to close on your sales calls
- Clients will come to you, warmed up and ready to work together
Pillar #2 = Wisdom Wrapper
Are you ready for a humbling statistic?
There are 11,000 new books published per day.
How in the world is your book going to stand out among the crowd?
What if your wisdom gets lost in the mix?
This is the worst possible outcome.
The last thing you want is for the right person to look at your book and move on…
Just because they didn’t know that the book was for them…
Your life’s work becomes nothing more than a forgotten footnote in history..
All because you didn’t “wrap your wisdom” correctly.
You know how when you’re in the airport book store — certain books just jump out at you while others don’t?
There’s a way to package your book so that when the right person sees it, they instantly know:
That book is for me.
Think of the packaging of your book as the wrapper for your wisdom.
Here’s the harsh truth:
The way you wrap your wisdom is just as important as the wisdom itself.
Wrapping your wisdom isn’t just about colors or fancy cover design.
It’s deeper than that. It’s about the book concept itself.
It must answer the questions your potential customer has, like:
“Why should I read this?”
“How is this going to solve my problem?”
“How is this different from what I’ve already seen?”
The last thing you want is for someone to dismiss your book just because it didn’t look the part.
Everybody says “don’t judge a book by its cover”
We say this, but we know it’s not true.
We all judge books by their cover.
First impressions are everything.
Putting the right Wisdom Wrapper on your book is how we make sure:
- the right person stops when they see your book
- Picks it up and buys it
- Reads it because they know it’s the thing they have been missing
Pillar #3 - Automated Sales Engine
When you go out to the garage and start your car, the engine cranks right up and everything works automatically.
It’s simple for you, but there are hundreds of little things going on under the hood that make it all work — things we don’t even know about.
When it comes to using a book to grow your credibility and get clients — the same thing is true.
People will tell you that you “just gotta write a book” and everything will change.
But how many people do you know who have written a book — and they’re still working at the grocery store because nobody knows about it or buys it.
Imagine your book like a fancy sports car — but without an engine.
Just like a car doesn’t work without an engine, neither does a book.
If you don’t have systems to support the:
- Follow up with your book buyers
This would be like having the shiniest sports car in your garage, but you can’t drive it anywhere because the engine is missing.
Remember how we talked about how bad it would be if nobody discovered your life’s work and your book was ignored?
Installing an Automated Sales Engine guarantees that doesn’t happen.
You won’t have to cross your fingers and hope that the Amazon algorithm miraculously discovers you…
You won’t have to wait for a publishing deal…
You will be able to take things into your own hands and ensure that your book gets to the right people, changes their life, and turns them into clients.
In summary, when you have a book that contains all 3 pillars:
Contains a Client-Converting Manuscript
Has the right Wisdom Wrapper
Install an Automated Book Sales Engine under the hood of it all
This is the “trifecta”.
Imagine book sales just happening everyday.
Imagine your book changing lives.
Imagine those people reaching out to work with you.
Best of all, imagine all of this happening on autopilot.
If you want a step-by-step guide on how to create everything we've discussed...
It's all included inside of my book + training program Get Clients With a Book.
Grab it for less than $10 here:
I look forward to helping you become a published, respect-and-client-getting author this year.