Want to Start Your Own Business But Don’t Have Time? Do This.

Trust the process.

Have you ever been given a suggestion or advice, and been very resistant?

I can look back to many times when a new idea found its way into my life, and I came up with a thousand reasons why I hated it.

Every time that happened, I was on the verge of a major breakthrough.

I’d try it out, get results, have a huge paradigm shift, and be forever changed.

I started to notice how these things first showed up in my life. They brought a friend.


Coaches and experts know that their students are going to resist new ideas at first. 

That is why they ask their students to trust the process.

I know you are resisting the idea that you can find more time in your life. That’s normal.

Trust the process.

Paying Yourself First

Ever heard of the concept of “paying yourself first”?

It refers to putting money aside up front, right when you get it. Pay yourself first, then pay the world with the leftovers. 

(I recorded an entire podcast episode on that topic, here)

This concept works amazingly. When people take money out of their paychecks right away, before giving it to themselves to spend, they magically begin saving money that they never thought they had. 

And they say:

And I don’t even miss it!”

People who didn’t have any extra money suddenly have extra money. 

It’s like magic. 

The power in that approach is the act of taking the money away before the world takes it away. Set it aside up front so you are left to make your decisions based upon the money that remains. 

Here’s the thing….

The exact same concept works perfectly with time. 

Remember when I asked you to trust the process?

Take a deep breath. 

Stephen Covey and The Big Rocks

Stephen Covey, author of The 7 Habits of Highly Successful People, has a great concept that people refer to as the “Big Rocks”.

The big rocks represent the MOST important things to you: Family, Career, Friends, Goals, Passions.

Stephen talks about putting the big rocks in your life first. Then the smaller rocks, the pebbles, the sand, and the water.

The smaller rocks, pebbles, sand, and water refers to things of lesser and lesser importance, all the way from paying the bills to checking Facebook. 

Imagine you had a very large jar, and you wanted to put in everything mentioned above.

 If you put the big rocks in FIRST, you’d still have room around them for smaller rocks. Then you could pour in pebbles and sand, and they would also find their place. You could even pour in a bunch of water at the end.

Everything “finds its place” around the big rocks.

But what if you filled the jar up first with sand? Even worse, with water? How would you fit in the big rocks after that? 

You couldn’t. 

Here’s a great video here that visually illustrates what I’m talking about:


But I Still Don’t Have the Time

The time is there. You just haven’t found it yet. 

You have time to work on building a business. You just don’t realize it. The time is literally slipping through your fingers, moment by moment. 

It’s being wasted in small portions. 5 minutes here, 10 there, 15. It all adds up.

It’s no different than the guy who says he has no money but is somehow miraculously making it into Starbucks every day for his latte. The girl who is always hurting for money but always leaves the mall carrying a bag. The money is slipping through their fingers, little by little. 

Want to get back your time so you can invest it in yourself?

The best way to go about this is to spend time on your goals first thing. I’m talking roll out of bed, brush your teeth, and sit down to work. 

Some of you might have to wake up earlier to do this. How bad do you want it?

 Start small so you can create the belief that this is really possible. It can be as little as 10 minutes a day. You wouldn’t run 20 miles your first day of marathon training, or start saving 50% of your paycheck right away. With anything, you start small, and increase.

Pay yourself first with your time, and then let the rest of the day have whatever time is left over.

Fuck the pebbles, fuck the sand. The big rocks are simply too important to ignore.  

When you take away some of your available time up front, you will be surprised at how good you are at adapting to the amount of time left over. 

You’ll surf the internet less, and check your phone and email less. You’ll batch things like paying bills, shopping, laundry, yard work, and cleaning. You’ll miss out on the fact that your friend posted a picture of the pumpkin cupcake that he ate.

This is you adapting to the shrunken amount of time you now have available. It’s you, using your best traits – adaptability, durability, and creativity. The defining traits of the human being, which have kept us on this planet for hundreds of thousands of years. 

As a bonus, everything you do after you’ve spent your time in that “highest and best” way feels lighter, less stressful and burdensome. Work isn’t as big of a deal, nor to-do lists. Because you are now heading somewhere. For real. 

Be honest. What makes stuff like work and chores much worse is the underlying frustration that you aren’t even doing the things that really matter to you. You aren’t seeking your life’s true calling.

You can put an end to that, starting TODAY.

Just put the big rocks first. 


Thanks so much for reading and please leave comments below.


Ignite Lifestyle Design

**Credits for photo goes to Sean MacEntee (https://www.flickr.com/photos/smemon/)

Brian Ellwood

Brian Ellwood is an author, investor, and entrepreneur. Brian is passionate about helping others take what they love and make it into a real business that can make them money and give them the freedom they are after.

  • Seth Williams

    Love it. I just started reading the E-Myth yesterday on your recommendation. Keep up the good work Brian!

    • Brian Ellwood

      Thanks Seth! Great talking to you yesterday. Let’s keep in touch!